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List Management - Market Evaluation

Aligning your list management property with a company that has extensive knowledge in your core industry or vertical market is crucial to maximizing your list rental income. Because Infogroup Media Solutions represents lists in virtually every market category such as business-to-business, nonprofit/fundraising, business-to-consumer, publishing, associations, etc., we have the detailed intelligence to correctly position your customer file to the direct marketing community. Our experienced account managers use this actionable information to properly price, assess its market demand, and ultimately calculate the revenue potential of your most valuable asset—your customer database. Our services also include providing our clients with competitive landscape analysis, comparative market research, and consultative insight within their specific product or service category.