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New to B2C - Outside Magazine

Infogroup is pleased to announce management of the Outside Magazine file.

Outside Magazine is the world’s leading publication dedicated to covering the people, sports and activities that represent an active and healthy lifestyle. Outside Magazine readers are adventurous and love everything outdoors! The magazine continues to introduce the active lifestyle to a wider audience by inspiring people to try new sports, get more fit, eat better, explore new places, live bravely and have more fun. Published 11x/year, each issue brings to focus topics relating to the outdoors as well as articles on health, fitness, gear, travel, tech, culture, best places to live, family, careers and special-interest topics.

The tech-savvy readers of Outside Magazine have the discretionary income to spend on a variety of products and services. They will respond well to travel, apparel, accessories, shoes, health and well-being offers as well as sports, outdoor, pet, fundraising, cultural and current event offers.

Demographics:
• Median Age 44
• Median Income $82,000
• 76% Attended College
• 33% are Professional/Managerial
• 70% Male / 30% Female
• Average order: $24

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For more information on this file, contact Cindi Nowatnick at Infogroup Media Solutions, 402.836.6238.