- Why Infogroup
We deliver data-driven results for our business, consumer and nonprofit clients with the very best data, technology, marketing resources, and list strategies.
- What We Do
We provide multichannel marketing strategies through powerful, accurate data that drives results, maximizes your company's ROI, profitability, and revenue generation.
- What Are Your Needs
Are you a B2B, B2C, or nonprofit organization?
Acquire prospects, retain customers, and discover untapped revenue sources through email and multichannel marketing solutions and strategies.- Our Data Solutions
Leverage the best available data sources and sophisticated analytic tools to boost your lead generation and sales.
- Data Cards
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Find Your Best Prospects Here!
We have what you need—Postal, Email & Multichannel Quality Data – Quality Lists- Resources
Your marketing toolbox with everything you need for strategic planning, action, and success.
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Home › Our Data Solutions › Marketing GeneticsMarketing Genetics Database
The consumer database that unleashes powerful insight
Our Marketing Genetics buyerbase gives you access to consumer transactional data. It provides data driven insight into product rich purchase details right down to recency, frequency and dollars spent as well as your customer’s lifestyle, affluence level, interests, channel proclivity and more. We source transactional and actual buying history from more than 2,000 direct-to-consumer commercial and/or not for profit businesses for incredibly accurate insights. Marketing Genetics can help you recognize opportunities, aid in reinforcing your brand’s position, product marketing and strategy development.
The Marketing Genetics database contains over:
- 1 billion+ monthly transactions
- 140+ million individuals
- 85+ million households
- 30 million emails
- 1200+ consumer product categories
- $2 trillion in consumer spend in the last year
- Insights into recency, frequency, and monetary value
Whether you’re looking to acquire new customers or retain your current customers, transactional data gives you the data driven insight you need to succeed. With Marketing Genetics, you can:
- Identify key product, demographic and lifestyle interests
- Define new target audiences using data driven analytics
- Examine buying habits as compared to typical buying households
- Access highly targeted audiences of direct response consumers
- Leverage current buying habits to inform promotions / campaigns / appeals
- Discover if your customers belong to a specific type of purchasing demographic group
- Analyze comparisons of customers across products or data stacks
- Target audiences with buying patterns that look like your existing audiences
- Actuate channel preferences using key purchasing patterns
Browse Marketing Genetics data cards or contact us at Marketing_Genetics_Operations@infogroup.com
Corporate Headquarters13155 Noel Rd #1750
Dallas, TX 75240Database and Technology Center
1020 East 1st Street
Papillion, NE 68046
800-223-2194
infogroupmediasolutions@infogroup.com - What We Do