- Why Infogroup
We deliver data-driven results for our business, consumer and nonprofit clients with the very best data, technology, marketing resources, and list strategies.
- What We Do
We provide multichannel marketing strategies through powerful, accurate data that drives results, maximizes your company's ROI, profitability, and revenue generation.
- What Are Your Needs
Are you a B2B, B2C, or nonprofit organization?
Acquire prospects, retain customers, and discover untapped revenue sources through email and multichannel marketing solutions and strategies.- Our Data Solutions
Leverage the best available data sources and sophisticated analytic tools to boost your lead generation and sales.
- Data Cards
PLEASE SELECT from the options on the left.
Find Your Best Prospects Here!
We have what you need—Postal, Email & Multichannel Quality Data – Quality Lists
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Marketing Genetics Database
Target Consumers Based on Actual Buying History with Infogroup’s Marketing Genetics Database
Wouldn’t it be nice to know whether your prospects actually bought products like yours in the past? Or products that might indicate an interest in what you’re offering? Would you like to know how they prefer to pay, and whether they buy online, in store or through a catalog?
Finally, wouldn’t it make your life easier to target these prospects offline or online and get that information from your most trusted targeting solutions partner? Not to mention predictive modeling, digital marketing solutions and other revenue-generating services this partner can provide? Now you can—with Infogroup’s Marketing Genetics Database!
The Marketing Genetics Database is sourced from more than 2,000 catalogers/retailers, subscriptions and donations over the past two years. These data sources are then enhanced with Infogroup’s proprietary and partner demographic and psychographic assets, making it the most powerful targeting database available today.
The Marketing Genetics database contains over:
- 1 billion+ in yearly transactions
- 47 million purchases in the past 3 months
- 140+ million individuals
- 75+ million households
- 30 million emails
- 175+ product categories
- $2 trillion in consumer spend in last 12 month
- 12 million subscribers
Create prospect lists, re-activate former customers or perform market research leveraging this robust data. Our results-focused data analysts and customer service professionals know your business and make it easy to drive revenue or donations by integrating Marketing Genetics into your direct marketing strategy.
To access Marketing Genetics counts, selects and testing history: Click Here
Or contact Heather Winnicki to learn more: 402.836.5695, heather.winnicki@infogroup.com
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- What We Do
