Consumer Data Solutions

Offering the Most Comprehensive Consumer Data for Your Marketing Campaign

We deliver the most extensive set of direct marketing files in the industry to ensure that your company can achieve maximum saturation in the consumer marketplace. The Infogroup Consumer Database contains the most accurate and up-to-date demographic and behavioral information on your potential customers. 

Our prospect files are 100% sourced from Infogroup's own premier consumer database and enriched with multiple proprietary sources—combining direct response and purchase data to bring the most comprehensive database on the market today. Features include:

• 315 million individual U.S. consumers
• 184 million households
• 105 million email addresses
• More than 15 million new mover households
• Confirmed information on more than 2 million new homeowners
• 155 million consumers with interests

Selectable categories include the following and more:

• Ailments
• Apparel Buyers
• Book Buyers & Magazine Readers
• Craft Enthusiasts
• Culinary Enthusiasts
• Donors
• Email Addresses
• Families with Children

• Frequent Travelers
• Gardening Enthusiasts.
• Home Décor & DIY Buyers
• New Movers
• Outdoor Enthusiasts
• Pet Enthusiasts
• Seniors
• Sports Fans
   

Proprietary predictive response values ranking from 1-9 are based on known transactions taking into account recency of purchase, frequency of purchase activity, and dollars spent (RFM) within each market. The higher the RFM score indicates multiple purchases, frequent number of orders tied to dollars spent. This exceptional range of information can help your company create a customized marketing strategy to increase your sales and revenue.

Consumer data files

Our 263 consumer data files include lifestyle information, purchasing history, transactional data, and contact points that allow your company to reach this vast marketplace most effectively. Crosschecked and linked to other data resources, the Infogroup Consumer Database allows you maximum flexibility in determining your most cost-effective approach in this expanding marketplace.

We deliver the tools and information your company needs to achieve its ongoing sales, marketing, and promotional needs in the competitive marketplace.

To select from any of our databases or managed consumer lists, go to List Finder.