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Marketing Strategy - Modeling

Modeling data allows marketers to fine-tune their campaigns to reach the exact customers most likely to respond to their promotions.

  • Good Customer Match that identifies consumers on the file who have characteristics similar to your customers.
  • Mailed Regression Modeling providing a means of mailing and analyzing a quantity of names on a specific file to build a mailed regression model.
  • TargetReady Models apply Infogroup data with every possible variable to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes. Read More >
  • Pre-Mailing Modeling is also available and used on most B2B mailing to prequalify prospects before mailing.