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Multichannel Marketing Strategy

Delivering Excellence in Direct Mail and Multichannel Campaigns

Infogroup Media Solutions goes beyond simple direct mail to create a multichannel marketing strategy that encompasses every element of your promotional campaign. We also offer a wide range of strategic database marketing services to boost your company's visibility and help you attract new customers more easily. Our outstanding array of consultancy services can help you with the following goals:

  • Creating a direct response marketing plan from the ground up
  • Organizing mailing lists by various criteria for improved targeting accuracy
  • Designing and producing print collateral
  • Sorting by zip code and weighing your mailings for improved budget management
  • Increasing your reach with enhanced lead identification 


Our consultants are experts in finding the most cost-efficient and effective ways to boost your company's visibility, sales, and revenue. We work with you to create a multichannel marketing strategy that meets your corporate needs and provides you with the tools and information necessary to give you an edge over your rivals within your industry. Infogroup delivers solid results with start-to-finish services that get the job done for your company.


Creating success from the ground up

At Infogroup Media Solutions, we start with an innovative database marketing strategy that pushes the envelope to deliver the most effective results. Our team of expert consultants can help jumpstart your existing direct mail campaign or create a new strategy that combines creative content and time-tested techniques to deliver increased visibility and improved sales for your company. We incorporate marketing tools that include the following:

  • Financial break-even analysis for maximum impact per dollar spent
  • Recommendations on media selection to increase your return on investment
  • Creative recommendations on style, format, and content
  • Consumer response projections for more effective marketing plans
  • Test marketing
  • Measurable campaign strategies that offer real information for ongoing marketing efforts


These advanced marketing strategies provide you with the in-depth knowledge of our experienced and professional consultants. We specialize in delivering innovative strategies that get real and measurable results for your company's direct mailing and marketing campaigns. 


Delivering the finished product

Infogroup can provide start-to-finish services for your company. Once you've decided on the right mailing format and content, we can print, assemble, sort, and post your direct mailings through our affiliated print shop service. This integrated approach to your project ensures that your direct mailings are delivered in a timely fashion and to your precise specifications. 

Once your direct mail project has been completed and dispatched, our team of professionals will continue tracking and measuring the results of your marketing campaign. This allows your company to put a monetary figure on the overall value of your direct mail campaign in attracting new customers and boosting sales. At Infogroup Media Solutions, we make it easy to manage every element of your direct mail and marketing strategy to achieve your corporate goals and boost your customer base to increase revenues, sales, and public visibility for your products and services.