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Database Management

Infogroup Delivers Elite Database Creation and Maintenance Services

The right information at the right time will make all the difference to your sales and marketing strategies. Infogroup Media Solutions can ensure that your company gets the information you need to achieve success in this competitive arena with the most advanced services in the direct marketing field. We do the hard work of researching and collecting the most in-depth information on your core demographics. The friendly and knowledgeable experts at Infogroup then create mailing lists, email databases, and data management plans designed specifically to suit your corporate needs. This targeted and integrated approach to marketing ensures that your company gets the data it needs to compete effectively in today's commercial marketplace.

Data management services
We deliver an array of advanced data management solutions that include the following elite services:

  • Data engineering and database creation
  • Targeted mailing and email lists that focus on your core audience
  • Customer relationship management services and platforms
  • Advanced direct marketing techniques that attract new customers
  • Expert business-to-business marketing strategies that help you reach best prospects
  • Business-to-consumer campaigns that get real results
  • Database building from the ground up
  • Ongoing monitoring and measurement services to help your company identify winning strategies and to eliminate less successful marketing efforts and under-performing data

We will provide full support for your marketing campaign and take it from start to finish with minimal effort on your part. This hands-on approach to direct marketing sets Infogroup apart from others in the industry and ensures that you receive the most advanced and effective services available for your marketing campaign.

A full line of data processing services
At Infogroup Media Solutions, we deliver targeted direct mailing lists to jumpstart your marketing campaigns in the consumer and commercial marketplaces. However, our team of experts can also deliver marketing data processing services to help you make the most of your own corporate data. We can help you identify patterns, determine the most beneficial demographics, collect transactional data for future marketing campaigns, and even track visits to your website to provide added insight into your most likely customer base. These in-depth customer data processing services can help your company achieve the best possible results in its customer outreach and direct marketing promotional campaigns.

Better data creates better decisions
Infogroup Media Solutions also offers a range of data processing and hygiene services that can help increase the value of your data and streamline your marketing strategy. These advanced services include the following:

  • Merge/purge de-duplication services – By eliminating duplicate addresses in your mailing lists, your company can save money on postage and printing for mailed items and reduce bandwidth usage for postal campaigns.
  • Email Append – We offer a proprietary service that connects all potential contact points for the same consumer or business into one cohesive customer file. This allows your company to choose how it wishes to contact individual clients and can provide much-needed flexibility for your promotional campaign.
  • Change of address processing – We track change of address information in the consumer and corporate fields to help you stay in touch with current customers and avoid wasted effort and postage in your direct mailing projects.
  • Enhancements – Create more effective mailings by discerning your target market. Consumer and business enhancements include, on the consumer end, details like income and the presence of children; on the business end, industry and number of employees are examples.

Infogroup Media Solutions is your comprehensive resource for data processing and database maintenance in the field of direct marketing. We provide the services you need to achieve improved visibility, increased sales, and added revenues in the competitive marketplace.