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Marketing Genetics Database

The consumer database that unleashes powerful insight

Our Marketing Genetics buyerbase gives you access to consumer transactional data. It provides data driven insight into product rich purchase details right down to recency, frequency and dollars spent as well as your customer’s lifestyle, affluence level, interests, channel proclivity and more. We source transactional and actual buying history from more than 2,000 direct-to-consumer commercial and/or not for profit businesses for incredibly accurate insights. Marketing Genetics can help you recognize opportunities, aid in reinforcing your brand’s position, product marketing and strategy development.

The Marketing Genetics database contains over:

  • 1 billion+ monthly transactions
  • 140+ million individuals
  • 85+ million households
  • 30 million emails
  • 1200+ consumer product categories
  • $2 trillion in consumer spend in the last year
  • Insights into recency, frequency, and monetary value

Whether you’re looking to acquire new customers or retain your current customers, transactional data gives you the data driven insight you need to succeed. With Marketing Genetics, you can:

  • Identify key product, demographic and lifestyle interests
  • Define new target audiences using data driven analytics
  • Examine buying habits as compared to typical buying households
  • Access highly targeted audiences of direct response consumers
  • Leverage current buying habits to inform promotions / campaigns / appeals
  • Discover if your customers belong to a specific type of purchasing demographic group
  • Analyze comparisons of customers across products or data stacks
  • Target audiences with buying patterns that look like your existing audiences
  • Actuate channel preferences using key purchasing patterns


Browse Marketing Genetics data cards or contact us at Marketing_Genetics_Operations@infogroup.com