We drive meaningful connections between companies & people

Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in senior leadership, has excelled in diverse industries such as agency, marketing services, software, and professional services. As a seasoned leader, he specializes in SaaS, Digital Marketing, CRM, Big Data, and Marketing Automation. As the CEO of Data Axle, Andy is dedicated to further developing industry-leading client solutions and delivering world-class services to Data Axle clients.

A published author of “Igniting Customer Connections” (2014), Andy is a sought-after speaker on various business and technical topics related to Digital Marketing, Product Innovation, Agency Innovation, Customer Analytics, Big Data, and Customer Value Management. During his distinguished career, he has advised many clients, ranging from small digital businesses to the largest global marketing organizations. Andy’s breakthrough thinking and methodologies, including ROE2, Cliquity, Continuous Customer Management, and Value in Play, have guided organizations in delivering tangible ROI from their customer and marketing investments.

Prior to joining Data Axle, Andy amassed a wealth of leadership experience, steering transformative initiatives at several organizations. In the 1990s, Andy founded Exchange Applications, one of the industry’s first MarTech platforms, going public in 1998. During his tenure as President and CEO of ClickSquared Inc., he repositioned the company to an enterprise SaaS solution to automate multi-channel marketing, dramatically increased the customer base, and achieved record growth, which led to it being named the fastest-growing company in New England several times from 2005 to 2008. Over seven years at Epsilon, Andy ascended from leading the digital division to President of Marketing Technology and, ultimately, CEO. Under his stewardship, Epsilon launched innovative digital products and transitioned from a product-centric to a customer-centric model, achieving significant revenue growth. He also oversaw the integration of two large agencies, Aspen Marketing and Hyper Marketing, into Epsilon. At V12, he strategically repositioned the company into the CDP market, unveiled an industry-leading Intent data product, and orchestrated a successful sale to Porch (NASDAQ: PRCH) in January 2021.

With an MBA from Babson College and a B.S. in Finance from the University of Maine, Andy currently serves on the boards of CURO (NYSE: CURO), Alterian, and Marketing Evolution, contributing his strategic insights to committees on strategy, audit, and compensation. Beyond his corporate engagements, he is passionately involved in various nonprofit organizations. Andy resides with his wife, Juli, in Kennebunkport, Maine, and Naples, Florida.

Ed McCormick is Data Axle’s Chief Administrative Officer and Chief Privacy Officer. As Chief Privacy Officer, his mission is to develop and implement the organization’s data privacy policies and practices across business teams to ensure data privacy excellence. As Chief Administrative Officer, his mission is to develop and execute a Human Capital strategy to enable organizational and individual effectiveness. The Human Resources, Legal, Data Audit, and Information Security teams report to Ed. He is passionate about streamlining operations and breaking down internal silos to clear a path for organizational effectiveness.

Ed has held several senior executive positions prior to joining Data Axle in 2012. He led the HR function at Epsilon, a marketing and technology business with operations in North America, Asia, and Europe. His experience prior to Epsilon includes leadership roles at Alliance Data, AT&T, Acuity Brands, Frito-Lay, and Kraft Foods.

He attended the University of Tennessee at Chattanooga on a baseball scholarship where he earned a Master of Science degree in Industrial/Organizational Psychology.

As the CTO and Managing Director of Data Axle India, Vishal is responsible for overseeing the company’s technology strategy and execution, with a view towards creating increasingly valuable solutions for our customers and aligning the technology strategy with overall business goals. Vishal also oversees Data Axle’s Pune Office.

With a career spanning over two decades, Vishal has proven himself as a transformative technology leader. His track record showcases remarkable achievements in driving revenue growth and enhancing performance. He specializes in establishing and scaling top-tier enterprises, fostering a culture of digital transformation, and prioritizing operational efficiency and superior customer experience.

Prior to joining Data Axle, Vishal held the position of Head of Technology at Viacom18. During his tenure, he spearheaded the digital transformation within the media industry by implementing cutting-edge technology solutions aimed at improving viewership and monetization. Previously, as Senior Head of Delivery at Verizon, Vishal was instrumental in crafting and executing technology innovation strategies for enterprise-wide digital and mobile transformations, elevating online sales, service, and support delivery by leveraging data analytics and business intelligence. He was pivotal in scaling India operations from 50 to 7,000 employees while nurturing high-performing teams, achieving an industry-low churn rate.

Vishal earned a BE in Computer Science from SGSITS Indore and an MS in Computer Science from the University of Southern California. Outside of work, he enjoys cooking for his wife and two children.

Sumit Bhalla, the Chief Operating Officer for Data Axle, is responsible for global delivery operations, client retention and growth, sales and service operations and PMO. With over 20 years of experience in the industry, Sumit has continued to lead the development and delivery of technology-driven business services and solutions, providing outstanding client service, and driving profitable revenue growth. With the leadership style that has focused on operational and customer excellence and deep knowledge in data, technology, and digital solutions, Sumit drives continuous improvement of business processes, client growth and expansion of services here at Data Axle.

Since joining Data Axle in 2012, he has held several leadership roles responsible for client management and delivery across our top clients while managing a diverse and scaled set of client facing professionals. Prior to joining Data Axle, Sumit worked with Merkle, Liberty Mutual, IBM and SAS Institute. Since starting his career as a developer and architect, he quickly expanded into a variety of leadership roles in technology and client services.

Sumit holds a Bachelor of Science degree in Electrical Engineering from Worcester Polytechnic Institute (WPI). In his spare time, Sumit enjoys spending time with his family, playing tennis, and traveling.

As Chief Financial Officer, Mark Campbell leads all finance and accounting activities for Data Axle, including audit, tax, treasury, and FP&A. Mark is a strategic and growth-oriented financial leader focused on ensuring Data Axle delivers on its economic objectives while also maintaining a high level of compliance and integrity.

Before joining Data Axle, Mark was CFO North America at Ipsos, a global market research firm. Additionally, he was the CFO of the Direct Marketing businesses for Harte Hanks. Earlier in his career, Mark worked in the finance and accounting organizations at NCR Corporation and General Motors.

Mark graduated from the University of Michigan both with his BBA as well as an MBA, where he graduated with Distinction with a concentration in Finance and Strategy.

Mark Cullinane is the president of Local Marketing Solutions at Data Axle. Cullinane is an accomplished senior executive with leadership experience in multiple industries including digital advertising, consumer internet, gaming, technology services, and software. He brings a track record of success in results-focused leadership and building high-growth businesses. Cullinane joined Data Axle from Publishers Clearing House where he was senior vice president and general manager of Digital. Prior to his position at Publishers Clearing House, Cullinane was senior vice president of Digital at GSN Games, a leading provider of cross-platform entertainment.

Cullinane graduated from the US Coast Guard Academy as valedictorian and received his Masters of Business Administration from Harvard Business School.

Niely Shams has over 15 years of experience in direct marketing specializing in the nonprofit, publishing, and financial sector. Niely’s role is to oversee and manage overall campaign strategy / execution and to ensure that Data Axle is meeting and exceeding client acquisition goals. Her focus is on campaign development, management / oversight, and execution across all channels.

Prior to joining Data Axle, Niely was a Senior Account Director with Paradysz, managing major nonprofit and financial publishing accounts. Niely is a member of the DMA and the DMA Nonprofit Federation. She also served on the board of directors for the DMFA (Direct Marketing Fundraising Association).
Niely holds a Bachelor of Science degree in Marketing from Rutgers University.

Tim Smith is the President of Axle Agency, the omnichannel marketing division of Data Axle. In this role, Tim leads the agency’s strategy, activation, and growth, delivering innovative, data-driven, and personalized marketing solutions that empower clients to achieve measurable business outcomes.

With over 30 years of experience in digital marketing, Tim is a recognized leader in leveraging emerging technologies and SaaS platforms to drive transformational business results. At Data Axle, Tim previously served as General Manager for Digital Solutions and as Chief Marketing Officer for Data Axle’s Local Marketing Solutions division, where he spearheaded initiatives that enhanced brand strategy, customer engagement, and market growth.

Before Data Axle, Tim served as Managing Director for AppsFlyer, where he oversaw U.S. operations for the global leader in mobile attribution and marketing analytics. His career also includes senior executive roles at Rocket Fuel (formerly [X+1]) and Modem Media, one of the pioneering digital agencies in the U.S., acquired by Digitas. He also played a key role in launching Lemonade, a groundbreaking social commerce platform.

Tim has a proven track record of helping Fortune 500 companies across industries drive brand awareness, customer acquisition, retention, and ROI through innovative, data-driven, and omnichannel marketing strategies. A passionate advocate for client success, Tim thrives on building high-performing teams, fostering partnerships, and driving growth in fast-paced environments. His expertise and vision continue to propel the Axle Agency to new heights in the ever-evolving marketing landscape.

Sean Koch is the General Counsel at Data Axle. Sean’s expertise lies in drafting, reviewing, and advising on retainment and settlement contracts with a focus on potential liability, exposure, and pre-litigation risk, negotiating services agreements to include risk assessment and mitigation and preparing legal contract templates, guides for best practices and compliance for law firm staff, and escalation levels for approvals.

Sean previously served as Principal at the Koch Law Firm and as an Associate Attorney at the Sloan Law Firm. He received his Juris Doctor from the South Texas College of Law Houston and was the valedictorian of his graduating class. He also obtained 19 CALI Awards (highest grade in the class), the Spurgeon E. Bell Moot Court Competition Best Oralist Award, was published in the South Texas Law Review, and became a certified mediator. Sean is a member of the Texas Trial Lawyers Association, Houston Trial Lawyers Association, and American Association for Justice. He also dedicates time to speaking at local schools to discuss the importance of education.